Grip Golf Shoe Company was founded in 1997 by Jeff Sink, a seasoned and innovative footwear industry professional who believed that so-called "spikeless" were not the only -- and far from the best -- alternative to traditional metal-spiked golf shoes.

With more than twenty-five years of hands-on footwear development experience, Jeff has received several patents and trademarks for his innovations in footwear design and materials. He has consulted with, and sold or licensed some of his ideas to Nike, Reebok, Rockport, L.A. Gear, K-Swiss, and other shoe companies. Jeff has also worked with a variety of shoe manufacturers around the world for over twenty years.

In 1997, as several leading golf shoe companies started to adopt plastic cleats as an alternative to metal spikes, Jeff thought there might be a better solution. Based on his outsole design experience, he believed it would be possible to engineer a sole with no cleats that would provide traction as good as or better than alternative spiked shoes. He started experimenting with various ideas, and began testing prototypes of his spikeless Turf-Lok outsole technology.

Feedback from golfers of all levels was overwhelmingly positive. Featuring an integrated outsole with "ridge cleats" that provide full-surface traction, Grip's Turf-Lok outsole provides excellent traction, more comfort, and greater stability than conventional golf shoes using plastic cleats or softspikes. The Turf-Lok outsole is also virtually clog-free and is more friendly to putting surfaces than either plastic cleats or traditional metal spikes.

Constructed of full-grain waterproof leather, with a molded EVA midsole and ergonomically designed footbed, the Grip GT Classis shoes were introduced to the market in men's and women's models. Shortly thereafter, Grip developed and introduced the ATAC ("Advances Traction, Air Cooled') men's summer shoe. Made of breathable nylon and soft leather, some five ounces lighter than the average golf shoe, and featuring Grip's Turf-Lok design, the ATAC is one of the latest Grip innovation in golf shoe comfort and versatility.

Grip is dedicated to continuing its development of innovative golf footwear design and technology. Current testing of new products and technologies has received extremely positive feedback and additional Grip products are soon expected to be introduced to the market.